Industry Experience

Success Story – CR England
Salt Lake City, UT

C.R. England, the largest temperature-controlled carrier in the world, provides a comprehensive range of transportation solutions to meet the requirements of a rapidly evolving customer base. A family-owned, customer and employee focused corporation since 1920, it maintains its industry leadership role through time-tested services, technology and processes.

The Opportunity:

  • An outdated CRM system was not able to handle the new processes, work load and new staff
  • The staff needed a more powerful tool that would automate the processes that was familiar and simple to use
  • Scale to meet new demand and additional staff

The Solution:

  • Review current needs, examine the new requirements and design a CRM system with high functionality that met the client needs
  • Automate the CRM processes that take the sales team the longest amount of time to execute so they could focus on the goal of selling
  • Share information between the new CRM system and the operations system to insure information gets to the right people quickly without adding more tasks on the sales team

The Results:

  • Built custom integrations that brought critical information into the sales system that is critical for quoting
  • The power of CRM inside of the familiar outlook client made training a user adoption easier
  • Displaying all the critical information on dashboards and automating the most complex processes insured that the sales team got a lot more done in less time

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CR England

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